Timothy R. Johnson, Entrepreneur, Speaker, Author, Trainer, Consultant, Investor, Philanthropist, Business Development Strategist For S.T.U.P.I.D.™ Thought Leaders (Smart, Talented, Unique, Person In
Why To Wealth:tm: Strategic BlueprintProven In Over 8,600 Successful Campaigns (and counting!)For years the marketing mantra has been "target the best 'avatar', hit their 'pain points' and focus on KPIs" (Key Performance Indicators). So why are 80% of new leads consistently less than qualified, or just plain wrong?Meanwhile, sales have been drilled to“overcome objections” and “close” more prospects. This WASTES 80% of their time on leads they shouldn’t even be talking to, sucking their focus from the lucrative 20% of prospects and clients that generate 80% of your revenue!What’s needed is a Marketing+Sales Partnership that bridges the gap between both teams, and gets you MORE of the right leads (and less of the rest). Now your sales can start producing.